What is Digital Adoption?
Digital adoption means achieving a state in which users gain the ability to use digital tools as they are intended and to the fullest extent. It is taking a brand-new user and helping them become entirely self-sufficient and competent.
When users achieve digital adoption, they not only learn basic functions on a given software, but also maximize the potential of advanced features to unlock innovative new ideas and processes.
Software adoption is only part of the digital adoption process. Digital adoption itself has a wider scope.
Digital adoption refers to:
- The implementation and adoption of new software or technology
- Adoption of digital workflows or processes
- Adoption of a digital culture or mindset
- Organizational changes that occur as part of this transformation
When successful, digital adoption has far-reaching business impacts. However, such initiatives can cause workplace friction and will fail if not managed properly.
The benefits of digital adoption include:
- Streamlined workflows
- Reduced costs
- Automated business processes
- Improved revenue
- Increased customer satisfaction or employee satisfaction
Because digital adoption is not a trivial endeavor, many businesses utilize digital adoption solutions such as digital adoption platforms (DAPs) to streamline user onboarding, optimize daily operations, and ultimately realize the true value of their systems.