WGBH Educational Foundation logo

WGBH public broadcaster layers WalkMe over Salesforce to implement cost-effective, consistent training.

training

Shortened Training Times

employee productivity

Salesforce Onboarding in a Day

employee support

Lowered Support Costs

As an ambitious non-profit, WGBH needs to allocate resources carefully. Effective training for its member services team is crucial, to reduce the time spent in training, the number of trainers required, and the number of costly errors made by inexperienced users. WalkMe’s Digital Adoption Platform for Salesforce responds to all of those needs.

By providing customizable, in-app training, WalkMe guides users through new or unfamiliar processes in real time. Training is a seamless part of everyday activities. As a result of implementing WalkMe, WGBH reported:

  • 72% user engagement
  • 48% average completion rate

This is the first tool I've seen which allows you to be in your production environment working as you're learning along the way; there is no need to switch to yet another application. Finding a way that can scale as more and more stations move to Salesforce for donor management is critical to our success.

Becky Levy

Associate Director of Development Services, WGBH

Executive Summary

WGBH is a non-profit public broadcaster, with over 140,000 donors and—until recently—a hard-working member services team that processed all donations and donor data with no formal training. As WGBH began to support more stations across the country, the critical gaps in knowledge transfer and internal and external training became painfully obvious.

WalkMe for Salesforce was the perfect fit for WGBH’s needs. After a smooth onboarding process, the platform was implemented with great success, serving as an intuitive, real-time training (and retraining) service, as well as a much-needed central repository for process documentation.

About WGBH Educational Foundation

WGBH is America’s preeminent public broadcaster, with 11 public TV stations and three public radio stations. WGBH is the largest producer of PBS content for TV and the web, including Frontline, Nova, American Experience, Masterpiece, Antiques Roadshow, Arthur, Curious George, and more than a dozen other prime-time, lifestyle, and children’s series. WGBH is also a major supplier of programming for public radio, and oversees Public Radio International (PRI). WGBH is a pioneer in technologies and services that make media accessible to those with hearing and/or visual impairments.

Discover More about Employee Training

Thermo Fisher Scientific

Thermo Fisher Scientific boosts employee productivity, software adoption - achieves 2,000% data accuracy improvement

Thermo Fisher Scientific boosts employee productivity, software adoption - achieves 2,000% data accuracy improvement

LinkedIn

LinkedIn supports rapid growth with faster, more efficient use of software, 43% decrease in live training

LinkedIn supports rapid growth with faster, more efficient use of software, 43% decrease in live training

RedHat

Red Hat, a 15,000+ employee company leverages WalkMe for digital adoption across the tech stack

Red Hat, a 15,000+ employee company leverages WalkMe for digital adoption across the tech stack