Ulta Beauty logo

Ulta Beauty uses WalkMe’s Digital Adoption Platform to build trust in technology, reduce errors, and optimize inventory.

employee support

40% reduction in training costs

issue resolution

114% projected annual ROI

digital experiences

96.4% user engagement

For Ulta Beauty, the largest beauty retailer in the US, effective inventory management is critical. To optimize its supply chain, Ulta Beauty invested in a sophisticated warehouse replenishment system. Despite utilization of the software provider’s expensive training certification program, as well as internal training development, users were still struggling with trusting the system’s recommendations. Frequent overrides to the system’s automated processes were leading to errors and excess inventory.

Ulta Beauty turned to WalkMe Digital Adoption Platform to customize and simplify onboarding and training. By creating a transparent overlay for the store and warehouse replenishment system, Ulta Beauty seamlessly added in-app help features that guided users through new and unfamiliar tasks. With help now available at the point of need and in real-time, support requests declined steeply. 96.4 % of total users inclusive of management with access to WalkMe engaged with the technology, increasing productivity, trust, and employee satisfaction. 

With thousands of SmartTip views and Smart Walk-Thru plays, along with reduced clicks and navigation time, Ulta Beauty expects to see a projected 114% ROI on their WalkMe investment due to increased productivity, elimination of 3rd party led training, and reduced support requirements. Most importantly, we are building employee trust in the technology we’ve invested in, creating a more efficient workplace overall.

Elyse Sanneman

Manager, Merchandising and MP&I Training

Executive Summary

For Ulta Beauty, the largest beauty retailer in the US, effective inventory management is critical. To optimize its supply chain, Ulta Beauty invested in a sophisticated warehouse replenishment system. Despite utilization of the software provider’s expensive training certification program, as well as internal training development, users were still struggling with trusting the system’s recommendations. Frequent overrides to the system’s automated processes were leading to errors and excess inventory.

Ulta Beauty turned to WalkMe’s Digital Adoption Platform to customize and simplify onboarding and training. By creating a transparent overlay for the store and warehouse replenishment system, Ulta Beauty seamlessly added in-app help features that guided users through new and unfamiliar tasks. With help now available at the point of need and in real-time, support requests declined steeply. 96.4 % of total users inclusive of management with access to WalkMe engaged with the technology, increasing productivity, trust, and employee satisfaction.

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About Ulta Beauty

At Ulta Beauty, the possibilities are beautiful. With 1,200+ stores nationwide, Ulta Beauty is the largest US beauty retailer. Ulta Beauty stores bring together all things beauty, in one place: cosmetics, fragrance, skin care products, hair care products, beauty tools. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty sells more than 25,000 products from approximately 500 brands, including Ulta Beauty’s own private label.

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